● Strategic advisor · Founder · OperatorEst. San Diego, CA · 2026
Build.Scale.Advise.
Strategic advisor and proven founder who's grown multiple businesses to 7-figures.
I'm not a business coach. I'm a founder who's been in the trenches. I co-founded Pete's Real Food — the nation's first fresh meal delivery service — and bootstrapped it to $7M. Now I help other founders build the systems, sites, and strategies that actually ship.
Operator first, advisor second, AI-native always. Fifteen years of skin in the game across meal delivery, logistics, consumer goods, and retail.
I'm Sarah Servold, and I've spent 15+ years building businesses from the ground up.
In 2012, I co-founded Pete's Real Food, the nation's first fresh, prepared meal delivery service. I bootstrapped it from a home kitchen to $7M in annual revenue, shipping 10,000 meals per week nationwide with 79% customer retention and 62–65% email open rates.
I acquired Paleo On The Go (81% retention, 7.4 Meta ROAS) and launched and exited a 100-person Amazon DSP logistics business in under 12 months.
My entrepreneurial experience spans industries: meal delivery (Pete's Real Food, Paleo On The Go), luxury goods (Second Crown, pre-owned vintage Rolexes), restaurants (Young Cluck), and premium dog food (Zuel).
Before building my own companies, I spent six years at J. Walter Thompson, managing multi-million dollar campaigns including a $3.4M rebuild of Marines.com. I can think like a big brand strategist and execute like a founder.
What makes me different
I don't just advise — I've actually built businesses similar to the ones I help others create and scale. I know what it feels like to risk everything on an idea, to scale a team from 2 to 30+ people, and to make the tough decisions that determine whether a business thrives or fails.
I combine corporate advertising strategy with entrepreneurial grit and creative storytelling. Whether it's building a Shopify store that converts, crafting email campaigns that actually get opened, or developing a brand strategy that cuts through the noise, I bring both the strategic thinking and hands-on execution that most consultants can't.
Today, I work with founders and business owners who are ready to build something real. No fluff, no coaching clichés — just practical strategy and execution that gets results.
Best practice looks good on a slide. I'm interested in what actually ships.
— Personal operating principle, since 2012
Chapter 02What clients say
They said nice things.
Unprompted words from founders and clients I've worked with.
"
Sarah came in, pinpointed the few core bottlenecks holding us back, and laid out exactly how to fix them. She combines laser-like focus with real operator chops — fast, decisive, and meticulous. She executes like a ninja while staying warm, collaborative, and genuinely invested; she treated our business as if she owned half of it. Within weeks we had a clear plan, tighter processes, and real momentum.
NicoleFounder, Hobbs Modern
"
As a visual artist it meant a lot to work with someone who truly understands how to showcase creative work. Sarah captured the spirit of my paintings beautifully and helped me build a website that feels like an extension of my art. The design is clean, vibrant, and lets each piece shine. I highly recommend Sarah to other artists looking to launch their business or share their art online.
EdaliaVisual Artist, Edalia Fine Art
"
You seriously turned my vision into reality with that website. It's exactly what I imagined — and more! Wow! You are so talented! Thank you!
Kristen CampbellCampbell Coop
Chapter 03Services & Packages
What I build. What it costs.
No packages pretending to fit everyone. Pick one. Or talk to me and we'll figure out what you actually need.
Service 01
Website Design & Development.
A custom site, not a template. Actually converts, actually ranks, actually yours.
Starter Package$2,000
Timeline 2–3 weeksIdeal for Small businesses, new ventures
Timeline Based on project scopeIdeal for Entrepreneurs building with AI-assisted development
AI-assisted website and app development
Shopify store builds with AI tools
Landing page creation and optimization
Hands-on project-based learning
Claude Code SaaS ReplacementContact for custom pricing
Timeline Based on project scopeIdeal for Businesses paying for multiple SaaS tools they want to consolidate or replace
Replace expensive SaaS subscriptions with custom-built tools
Custom content management systems (CMS) tailored to your workflow
Business intelligence dashboards and reporting platforms
Internal tools, admin panels, and automation workflows
Built with Claude Code for full ownership and no recurring fees
Training to maintain and extend your tools in-house
Examples
AI video generation · Brand creative reel
AI image, video, and custom tool builds — samples across brand, BI, CMS, and creative
Chapter 04 · Contact
Ready to build something real?
I work with founders and business owners who are serious about growth. If you're ready to move beyond generic advice and build systems that actually work, let's talk.
